Who Are You Being Asked to Become?

Back in 2012, MIT professor Michael Schrage asked, “Who do you want your customers to become?

We’re about to spend six months being inundated with messaging of all kinds — economic, social, and, above all, political.

As all of these messages flood in, ask yourself: who am I — who are we — being asked to become?

And is that really who you want to be?