The Real Magic

The best technology feels like magic. And, happily, much technology is getting better all the time.

However, as most of us know intuitively, technology isn’t really magic — it’s just a (potentially) really, really powerful tool.

(Once upon a time, industrial machinery must have seemed like magic, too, right?)

The real magic, as Paula helped me see the other day, is the mindset of the people who seek out the new and learn to use it well.

Hanging out with the passive and often unwitting defenders of the status quo is a choice.

You can find a better scene, learn to use better tools, or — best of all — generously market those better tools to people and organizations still rather unimpressed by magic.