All the Good Words Are Taken

Multiple people observed to me last week that they can no longer find a meaningful superlative or word to describe their work.

“Empowered,” for example, used to mean something.

“Leverage” and “impact” were both nouns with specific uses and connotations.

Now, of course, it’s hard to find an organization (or person referring to themselves in the plural) that’s not leveraging impact for empowerment.

Debasing is very difficult to recover from.

Luckily, at least in language, it’s possible to coin new words when the old are well and truly worthless.

Now that’s leverage.