New Rules for the New Economy

Last week, I finally finished reading New Rules for the New Economy, by Kevin Kelly.

(The whole book is available from him, for free, at that link.)

Though it was written in 1998, much of it feels prescient and fresh today. The relationship between customers and firms, the paradox of privacy, the way connections create opportunities (which create value, often “inefficiently”) — it’s all there.

(So, too, are some now-hilarious artifacts from the dawn of the internet. I hadn’t thought of CompUSA, AOL, or floppy disks in a while.)

If you want to understand the way things are and how they got that way — and maybe how to make a little more sense of how to operate in the still-unfolding “new economy” — it’s worth an easy and enjoyable read.