Two kinds of creatives, two kinds of value:
Entrepreneurs are the kind of people unafraid to take a solo — to bring forth a new and exciting melody at the risk of playing a wrong note.
Intrapreneurs make the band better. Rather than inventing a melody in the spotlight, they’re tinkering with the rhythm track to help raise the level of everyone’s playing.
Our culture is enthralled by the creation of wealth as if from nothing, and that skill is indeed sparkly. But we tend to ignore the enormous amount of value generated by persistently raising the base rate over time.
Most people don’t drive a Tesla and never will. But just compare a “normal” car from today to one from a decade ago to see what a difference — and how much value — the base rate can create.