“Ideas that spread, win,” as Seth Godin has been saying for years.
We tend to think about that in terms of outbound — about getting our own ideas to spread and win.
But what about the ideas we allow in? Those ideas spread within our consciousness, and they reshape how we think and view the world.
The world is awash in ideas, all competing for our attention. Your favorite book. Fox News. An ocean of podcasts.
There’s a whole lot of marketing we can’t avoid in this world — billboards, direct mail, traditional advertisements.
But we still get to choose where, when, and on whom we spend some of our attention, and it’s worth being as mindful as possible about that.
Plenty of people will happily fill your head with nonsense if you let them.
Don’t help them win the battle for your attention.