We all know that an object in motion tends to stay in motion, while an object at rest tends to stay at rest.
Much the same is true of people in a culture: some will be moving in a particular direction (perhaps your direction), and others won’t.
If you want to move the culture, you face an important decision. Are you going to build momentum by exhorting the people who aren’t already in motion, or are you going to add momentum to those who are already going in the right direction?
It’s easy to focus on the people who aren’t in motion, especially if they are many or noisy or both.
But inertia works. And it’s usually a better idea to work with it rather than against it.