We all have a story about the nature and condition of life, the universe, and humanity.

Those stories matter — a lot — yet we pay so little attention to them.

If this sounds like an abstraction, consider this: what kind of laws, social networks, or autonomous vehicles would you build in a world and for people that are essentially good and getting better? And how would you fashion those things in an essentially imperfect world?

If everybody truly is in on the joke, “community guidelines” might be a reasonable way to lightly encourage enlightened people to interact well with each other.

But the world doesn’t run on community guidelines, and not everybody wants to play the game the way you want them to.

Think clearly about who you’re building for. And, if everybody else starts showing up, be ready to adjust.