The Lucky Penny

At least as early as 2012, Seth Godin was able to claim that the biggest chasm in pricing is between $0.00 and $0.01.

Until you start charging, it’s really hard to know what your work is worth (in the market).

Once you’re able to make the leap from giving everything away to charging for some of it, you can start to experience your own price story.

And, once you’re there, it’s much easier to align your price story with your money story — and your values.